The offensive of the Quebec Automobile Insurance Corporation (SAAQ) aims to make motorists aware of the dangers of using a telephone while driving.

Using the codes of a game show, the concept illustrates the consequences that can occur when you make the wrong choice.

« La distraction au volant, ce n’est pas que les textos. C’est changer de chanson, regarder des Stories sur Instagram, naviguer sur son GPS ou encore, être sur Facebook. Ce message montre comment toutes ces distractions peuvent être dommageables », explique Camille Gagnon, copywriter at lg2.

The campaign, which includes two TV spots, among other things, is on the air until October 6.

Article taken from Grenier, 2019